Register yourself and your management team today!
Register yourself and your management team today!
Full
Registration
Includes admission to all conference functions,
including educational sessions, meals and any events both days.
Full
Registration
Full
Registration
Includes admission to all conference functions,
including educational sessions, meals and any events both days.
Includes admission to all conference functions,
including educational sessions, meals and any events both days.
Single-Day
Registration
Includes admission to conference functions, including educational sessions, meals and any events for one day only.
Single-Day
Registration
Includes admission to conference functions, including educational sessions, meals and any events for one day only.


Agenda
SATURDAY, SEPTEMBER 13
11:30 - 4:00 p.m. | Necanicum
WOMEN IN TOURISM & HOSPITALITY SYMPOSIUM
Professional development and networking event highlighting Oregon’s women in hospitality and tourism. Explore empowerment through connection, intentional mentor-mentee relationships, and inspiration through cultivating a network at this symposium. (Requires separate registration)
5:00 - 5:45 p.m. | SaltLine Hotel
BOARD RECEPTION
ORLA Board Members and Allied Icon Members come together.
(Invite only)
5:45 - 6:30 p.m. | SaltLine Hotel
WELCOME RECEPTION
Kickoff the Conference with hosted drinks and appetizers at this casual reception and sign up for dinner at your choice of local restaurants.
6:45 - 8:30 p.m. | Local Restaurants
SEASIDE DINE AROUND
Dine at member restaurants in downtown Seaside serving up something special for conference attendees.
SUNDAY, SEPTEMBER 14
a.m. | Independent
BREAKFAST
Enjoy breakfast independently at your hotel or explore Seaside with an industry colleague.
a.m. | Seaside
SEASIDE EXPERIENCES
Enjoy free time in a city made for fun! Explore the community on your own or join conference attendees in a suggested activity.
12:00 - 1:30 p.m. | Pacific
Seaside Civic & Convention Center
LUNCH & KEYNOTE PRESENTATION
Federal Advocacy for Lodging & Tourism
Chirag Shah, American Hotel & Lodging Association
1:30 - 2:15 p.m. | Necanicum
VENDOR SHOWCASE
Explore the Vendor Showcase to meet with
allied members ready to share how their products and services will help your business thrive!
2:15-3:15 p.m.
BREAKOUT SESSIONS | Riverside Rooms
Choice of two concurrent sessions:
Navigating Opportunities: Balancing Privacy and Data Protection with Growth | A
Josh Piper and Eva Novick, Miller Nash LLP
State and Local Advocacy in Action | BC
Greg Astley, Jason Brandt, and
Makenzie Marineau, ORLA
3:25 - 4:25 p.m.
BREAKOUT SESSIONS | Riverside Rooms
Choice of two concurrent sessions:
The Year of the AI Doctor: Help Your Team, Boost Your Bottom Line, and Fix Our Broken Health System with One Decision | A
David Sanders, MD, CodyMD
Conversion-Focused Marketing
for Off-Season | BC
Rob Hoover and Scott Faulkner, Risk Strategies
5:15 - 6:15 p.m. | Necanicum
AWARDS RECEPTION
Enjoy a toast to the industry at this special reception in the Vendor Showcase area.
6:15 - 8:30 p.m. | Pacific
HOSPITALITY INDUSTRY AWARDS DINNER
Celebrate outstanding individuals who are raising the bar for our industry.
MONDAY, SEPTEMBER 15
8:00 - 9:00 a.m. | Pacific
BREAKFAST
8:25 - 8:55 a.m. | Pacific
MEMBER MEETING
Jason Brandt, ORLA
9:00 - 10:00 a.m. | Pacific
KEYNOTE PRESENTATION
Essential AI Tools for Hospitality
Janell Goplen, Coltella
10:00 - 11:00 a.m. | Necanicum
VENDOR SHOWCASE
Connect with allied members ready to help your business.
11:00 - 12:00 p.m.
BREAKOUT SESSIONS
Choice of two concurrent sessions:
Staying Compliant: Employment Law Essentials | A
Sean P. Ray, Attorney, Barran Liebman LLP
Successful Restaurant Service Models | BC Panel: Israel Morales of Kachka and
Chad Mackay, Fire & Vine Hospitality
12:10 - 1:10 p.m.
BREAKOUT SESSIONS
Choice of two concurrent sessions:
No Tax on Tips and Oregon Impacts | A
Bob Johnson, Baker Tilly
Tapping Into the Workforce: How to
Find Skilled and Dedicated Employees Through CBO Partnerships | BC
Rebecca Donley and Ella Sturdevant,
Oregon Hospitality Foundation
1:15 - 2:30 p.m. | Pacific
LUNCH & KEYNOTE SPEAKER
Think Like A DifferenceMaker Leader: Discover how to Unlock your Personal
& Team Potential
Austin J. Franklin