Register yourself and your management team today!
Register yourself and your management team today!
Full
Registration
Includes admission to all conference functions,
including educational sessions, meals and any events both days.
Full
Registration
Full
Registration
Includes admission to all conference functions,
including educational sessions, meals and any events both days.
Includes admission to all conference functions,
including educational sessions, meals and any events both days.
Single-Day
Registration
Includes admission to conference functions, including educational sessions, meals and any events for one day only.
Single-Day
Registration
Includes admission to conference functions, including educational sessions, meals and any events for one day only.



PRESENTED BY
Agenda At-A-Glance
SATURDAY, SEPTEMBER 30
5:45 - 6:30 p.m. | Stardust Lounge
WELCOME RECEPTION
Early arrivals are welcomed with drinks and appetizers at this casual reception.
SUNDAY, OCTOBER 1
12:00 p.m. | Grand Ballroom
KICKOFF LUNCH & WELCOME
12:00 - 1:30 p.m. | Grand Ballroom
KEYNOTE PRESENTATIONS
• AAHOA Partnership
• Hotel Advocacy and Industry Update
• Human Trafficking Prevention
1:30-2:15 p.m. | Grand Ballroom & Constellation Hall
VENDOR SHOWCASE
Explore the Vendor Showcase to meet with
allied members ready to share how their products and services will help your business thrive! Enjoy complimentary refreshments.
2:25-3:25 p.m. | Lower Level
BREAKOUT SESSIONS
• Human Trafficking Prevention
• Forecasting for the Future
3:35 - 4:35 p.m. | Lower Level
BREAKOUT SESSIONS
• ORLA Advocacy
• The Anatomy of a Deal
5:15 - 6:15 p.m. | Grand Ballroom & Constellation Hall
AWARDS RECEPTION
Enjoy a toast to the industry at this special reception. Mix and mingle with restaurant, lodging and allied members alike before adjourning for dinner.
6:15 - 8:30 p.m. | Grand Ballroom
HOSPITALITY INDUSTRY AWARDS
The Hospitality Industry Awards recognize outstanding individuals who go above and beyond, raising the bar for excellence in performance, service and commitment to the industry.
MONDAY, OCTOBER 2
8:00 a.m. | Grand Ballroom
BREAKFAST
9:00 - 10:00 a.m. | Grand Ballroom
KEYNOTE PRESENTATIONS
• ORLA Member Meeting
• Restaurant Advocacy & Federal Update
10:00 - 11:00 a.m. | Grand Ballroom & Constellation Hall
VENDOR SHOWCASE
Explore the Vendor Showcase to meet with
allied members ready to share how their products and services will help your business thrive! Enjoy complimentary refreshments.
11:00 - 12:00 p.m. | Lower Level
BREAKOUT SESSIONS
• Insights & Impact
• Taking Stock and Looking Ahead
12:00 - 1:30 p.m. | Grand Ballroom
LUNCH & KEYNOTE PRESENTATION
• Building and Sustaining a Healthy Organization
1:40 - 2:40 p.m. | Lower Level
BREAKOUT SESSIONS
• Overcoming the Five Dysfunctions
• Hospitality Performance Overview
2:50 - 3:50 p.m. | Lower Level
BREAKOUT SESSIONS
• Workforce Development + Cultivating Culture
• Addressing Cybersecurity
4:30 - 5:30 p.m. | Ashland Springs Hotel
FLAVORS OF THE ROGUE VALLEY
Explore the unique tastes provided by Rogue Valley craftspeople at this special reception.
5:45 - 7:15 p.m. | Downtown Ashland
DINE AROUND ASHLAND
We will dine at local member restaurants
serving up something special just for
conference attendees.
7:30 p.m. | Ashland Springs Hotel
CLOSING DESSERT CELEBRATION
Enjoy music, dessert and libations at this closing reception