Register yourself and your management team today!
Register yourself and your management team today!
Full
Registration
Includes admission to all conference functions,
including educational sessions, meals and any events both days.
Full
Registration
Full
Registration
Includes admission to all conference functions,
including educational sessions, meals and any events both days.
Includes admission to all conference functions,
including educational sessions, meals and any events both days.
Single-Day
Registration
Includes admission to conference functions, including educational sessions, meals and any events for one day only.
Single-Day
Registration
Includes admission to conference functions, including educational sessions, meals and any events for one day only.
PRESENTING SPONSOR:
Agenda | Subject to Changes
SATURDAY, SEPTEMBER 12
1:00 - 5:00 p.m.
WOMEN IN TOURISM & HOSPITALITY SYMPOSIUM
A day of networking, inspiration, and professional development celebrating women in Oregon's tourism and hospitality industry. Connect with peers, strengthen your leadership path, and discover how confidence, mentorship, and meaningful relationships can help you lead from where you are and create lasting impact. (Requires separate registration)
5:00 - 5:45 p.m.
BOARD RECEPTION
ORLA Board Members and Allied Icon Members come together.
(Invite only)
5:45 - 6:30 p.m.
WELCOME RECEPTION
Kickoff the Conference with hosted drinks and appetizers at this casual reception.
SUNDAY, SEPTEMBER 13
BREAKFAST
Enjoy breakfast independently or explore Bend with an industry colleague.
EXPERIENCE BEND
Explore scenic riverfront trails, sip at local coffee shops, and wander vibrant small-city arts spots for a quick urban adventure.
12:00 - 1:30 p.m.
LUNCH & KEYNOTE PRESENTATION
Chirag Shah, AHLA
Theodore “Teddy” Balestreri II, NRA Board
Hear a Federal Advocacy update for lodging, tourism, and restaurants.
1:30 - 2:15 p.m.
VENDOR SHOWCASE
Explore the Vendor Showcase to meet with
allied members ready to share products and services will help your business thrive!
2:15-3:15 p.m.
BREAKOUT SESSIONS
Choice of two concurrent sessions:
• State and Local Advocacy in Action
• TBA
3:25 - 4:25 p.m.
BREAKOUT SESSIONS
Choice of two concurrent sessions:
• Profitability Under Pressure: Practical Strategies to Control Rising Costs and Thrive
• Beyond Digital AI: Physical Automation and What Operators Are Learning from the Floor
5:15 - 6:15 p.m.
AWARDS RECEPTION
Enjoy a toast to the industry at this special reception in the Vendor Showcase area.
6:15 - 8:30 p.m.
HOSPITALITY AWARDS DINNER
Celebrate outstanding individuals who are raising the bar for our industry.
MONDAY, SEPTEMBER 14
8:00 - 9:00 a.m.
BREAKFAST
8:25 - 8:55 a.m.
MEMBER MEETING
Jason Brandt, ORLA
9:00 - 9:45 a.m.
KEYNOTE PRESENTATION
9:50 - 10:50 a.m.
BREAKOUT SESSIONS
Choice of two concurrent sessions:
• Training for Retention
• Local Search Trends & Effective Digital Marketing Strategies for Hospitality
11:00 - 12:00 p.m.
BREAK ACTIVITIES
12:00 - 1:45 p.m.
LUNCH & KEYNOTE SPEAKER
Josua Routh
A Complaint Free Workplace: Turning Complainers into Collaborators
1:45 - 2:35 p.m.
VENDOR SHOWCASE
Connect with allied members ready to help your business.
2:35 - 3:35 p.m.
BREAKOUT SESSIONS
Choice of two concurrent sessions:
• You Got a Letter from BOLI, Now What?
• TBA
3:45 - 4:45 p.m.
BREAKOUT SESSIONS
Choice of two concurrent sessions:
• Free Workforce Solutions for Small Businesses
• Mobile Technology Panel: Turning the Hotel Tech Stack into a Profit Center
4:45 - 6:00 p.m.
BREAK
6:00 - 8:00 p.m. | Local Restaurants
BEND DINE AROUND
Dine at member restaurants in downtown Bend serving up something special for conference attendees.